Golf’s Leading Voice in Digital Hospitality.
smbGOLF helps golf courses improve the way golfers find, evaluate, book, visit, review, and return — across Google, websites, AI search, booking engines, and more.
Why Digital Hospitality Matters
For most golfers, the first impression of a golf course no longer happens at the bag drop, in the golf shop, or on the first tee. It happens online.
A golfer may first experience your course through a Google search, a map listing, a website visit, a booking engine, a review, an email, a text message, a social post, or an AI-generated answer. Each of those moments shapes what the golfer believes about your business before they arrive.
When those digital touchpoints are clear, helpful, accurate, and easy to use, they create trust. The golfer starts the day believing the course is organized, thoughtful, and worth choosing. That trust carries onto the property, influences the way the golfer experiences the round, and increases the likelihood of stronger reviews, repeat visits, and word-of-mouth referrals.
Digital Hospitality applies across the entire business — tee times, outings, memberships, lessons, food and beverage, events, retail, leagues, junior golf, simulator bookings, and every other experience a course offers.
A great digital experience does more than help golfers book. It helps them feel confident they made the right choice.
Our Approach
smbGOLF helps golf courses improve the digital experience golfers have before, during, and after their round. We look at the full path a golfer takes — from Google search and website visits to tee time booking, email, text, reviews, and AI-powered discovery.
Our work is practical, measurable, and built specifically for golf. We help operators identify where golfers are finding friction, where revenue may be leaking, and where better digital hospitality can create a stronger guest experience.
We also believe the work should be easy to understand. That is why we consistently deliver clear, easy-to-read reports aligned with the work we do. Each report is built in bite-sized sections, designed to be reviewed in five minutes or less.
Great golf hospitality no longer starts at the golf shop counter. It starts the moment a golfer searches, clicks, compares, books, asks a question, or decides where to play.
Core Beliefs
What We Believe About Digital Hospitality in Golf
Golf course technology should make the golfer experience clearer, easier, and more trustworthy. These beliefs guide the way smbGOLF helps courses improve their websites, booking paths, digital presence, and business decisions.
Your Website Should Be the Source of Truth
We believe your website should be the primary source of truth for every golfer question, every time.
Send Golfers to Your Website First
We believe every possible customer should be guided to your website before an app, marketplace, or social profile.
Golf Course Websites Are Under-Optimized
We believe most golf course websites are under-optimized, which creates an excellent opportunity for improvement.
The Booking Engine Is Hospitality
We believe the tee time booking engine is critical to great hospitality because it often shapes the golfer’s first real experience with the course.
Use the Rules to Your Advantage
We believe in using the rules to your advantage, just like professional golfers do. Do not break the rules. Understand them and make them work for you.
Great First Impressions Matter
We believe a great first impression goes a long way in building trust and helping overcome an occasional on-property miss.
Strategy Comes Before Software
We believe golf courses should set goals and refresh their business plan before making major technology changes.
Services
Digital Hospitality, Data, and Growth Services Built for Golf
smbGOLF helps golf courses improve how golfers find, evaluate, book, visit, review, and return. We also help golf technology companies go to market with better data, clearer strategy, and deeper understanding of the golf course business.
For Golf Courses
Digital Hospitality Services
Website, Google, AI discovery, booking communication, reporting, and real-world update systems for golf facilities.
AWARE
Ensure AI and Google systems can understand your business.
- Google Business Profile management
- Schema scripts installed on your existing website
- Current-state discovery audit
- Enhanced monthly reporting
- Ongoing discovery accuracy monitoring
ENHANCE
Turn a thin website into a legitimate, AI-ready marketing asset.
$1,595/yr after
- Everything included in AWARE
- Website remodel focused on structure and content
- Proper page expansion for golf operations
- Golf-specific information architecture
- Content written for humans and AI systems
- One year of website maintenance
- Google Search Console setup and baseline validation
ACTION
Keep your website, reviews, and AI accurate without adding work for your staff.
- Google Business Profile management
- Schema scripts installed on your existing website
- Text-to-Web for real-time staff-to-website updates
- Enhanced monthly reporting and discovery monitoring
- Website maintenance and ongoing updates
- Google review response management
- AI agent management and ongoing tuning
- Ongoing AI and search discovery oversight
Text-to-Web
Send a text and instantly update your website, alerts, social channels, app notifications, AI FAQ, and more.
- Authorized staff send updates by text message
- Messages can appear on the website as official golfer updates
- Designed for frost delays, lightning delays, events, food and beverage, course conditions, and last-minute announcements
- Removes the need for staff to log into a CMS, app, dashboard, or marketing tool
- Helps important updates reach the places golfers already look for information
For Golf Technology Companies
Data, GTM, and Sales Enablement Services
We help golf technology companies understand the market, identify the right courses, improve HubSpot operations, and build go-to-market strategies grounded in real golf course data.
HubSpot
Preferred pricing, onboarding support, sample data, and golf-specific CRM setup.
- Custom app hosting
- Email sequences
- Sales workspace
- Landing pages
- Golf-specific setup and sample data support
Data Sync
Golf course and contact data managed for your CRM so your sales team can focus on winning more deals.
- 40,000+ contacts
- 17,000+ golf courses
- Tee sheet details
- Rates details
- Google profile details
- 400 course data points
Flat Files
Annual golf course and contact datasets delivered in Excel or CSV format.
- Everything included in the sync subscription dataset
- One data transfer per year
- Excel or CSV delivery
- Special pricing available for limited datasets
GTM & Data Services
Strategy, messaging, data, and sales support for companies selling technology to golf courses.
Pricing
- Go-to-market strategy for golf technology companies
- Sales messaging built around real golf course operator needs
- Market segmentation using smbGOLF Coursographics
- HubSpot setup, cleanup, data strategy, and workflow support
- Sales enablement, outreach planning, and campaign development
- Golf course technology market insight from 20+ years in golf SaaS sales and marketing