smbGOLF's Review Advocacy Index
Two courses can both show 4.2 stars and have very different reviews.
RAI shows the balance between your five-star reviews and your 1–3-star reviews. Get a free one-page snapshot for your course.
One simple number
RAI = % of five-star reviews − % of 1–3-star reviews. Scores run from −100 to +100.
Five stars count for you.
These are the golfers telling their friends.
Four stars are neutral.
A good visit, and it stays in the total, but it doesn't move the score.
One to three stars count against you.
These are the visits worth understanding.
Start free. Go deeper when you're ready.
Free RAI Snapshot
Free
Your Google RAI for the last 12 months
Average stars and five-star share
Your rating mix: 5-star, 4-star, 1–3-star
One page, delivered by email
Full RAI Report
Pricing on request
Everything in the snapshot
What golfers praise and criticize, by theme (greens, pace of play, staff, value, scenery)
Side-by-side comparison with nearby competitors
Quarterly trends and year-over-year change
A review with Mike and recommended next steps
Honest by designWhat RAI is, and what it isn't
RAI measures the balance of your public Google reviews over a defined window. It isn't a golfer survey, and it doesn't predict revenue on its own. Every snapshot shows its dates and review count. Small samples are flagged, and we never fill in missing data with a guess.
RequestGet your free RAI Snapshot
Tell us which course. We'll send your one-page snapshot by email.
Your reviews are public. Your RAI should be too, at least to you.
Prepared by smbGOLF, a digital hospitality agency. Mike Hendrix · mike@smbgolf.com